Since 1993, AIA Insurance has been committed to ensuring the safety of pilgrims during Sri Lanka’s national Poson festival through its Poson Safety Programme, one of the country's longest-running CSR initiatives. The programme focuses on protecting pilgrims as they participate in traditional bathing rituals, deploying over 500 lifeguards across key water bodies in Anuradhapura, Polonnaruwa, Mihintale, and Dambulla. AIA also runs awareness campaigns, including warning signs, banners, and digital media promotions, to promote safety during Poson. Working alongside Sri Lanka Life Saving, the Navy, Police, and Civil Security Division, the programme has saved over 260 lives since inception, reflecting AIA's dedication to protecting communities.