During the annual Poson season in June, approximately one million people embark on a pilgrimage to the sacred city of Anuradhapura. We conduct a unique safety campaign in the district. Dangerous bathing-spots are patrolled by life-saving crews from the Life Saving Association of Sri Lanka, the Sri Lanka Police and the Sri Lanka Navy, facilitated by AIA. As a result of these efforts there has been a total absence of deaths during Poson. This is probably the longest lasting Corporate Social Responsibility project commenced in 1993. Over the decades, at least 200 lives have been saved by this endeavour.