AIA’s Group Chief Marketing Officer, Stuart A. Spencer, has been recognised as one of the 50 most influential and purposeful marketers in the region for the second year running. He was named on the ‘Asia-Pacific Power List 2020’ by Campaign Asia-Pacific, the only insurance executive to be recognised by the leading marketing publication.
As a member of AIA Sri Lanka’s Board of Directors, Spencer has been a passionate advocate of the company’s efforts to amplify and embed AIA’s brand promise of helping people live Healthier, Longer, Better Lives in the country. Spencer is also playing a leading role helping to transition AIA from being a payer of claims to be a true partner of customers over their lives that is able to encourage and enable people to improve their health and wellness. AIA Sri Lanka is embracing a purpose-led mission that guides its ability to help customers when they most need it. This includes the breadth of the healthcare journey encompassing prevention, prediction, treatment, diagnosis and recovery.
Although two thirds of the 2020 list were new faces, Spencer was included once again in light of his leadership of a team that is deeply committed to the creation of a movement to help people live Healthier, Longer, Better Lives.
Spencer’s recognition comes at the close of AIA Group’s Centennial year in 2019, which saw celebrations across AIA’s 18 markets, centered around in-market events for employees, agents and other distribution partners, customers and the general public. The company raised $500,000 for local charities across the region through its Centennial programme.
The editors noted that, “AIA’s marketing plans were on a roll in 2019, like the latest phase of its What’s Your Why? campaign with David Beckham, which was viewed over 56 million times.” They said that “Spencer led the creation of a programme to raise awareness of sleep sufficiency and to celebrate the benefits that just one more hour of sleep provides. In October AIA launched a new film ‘Who will you be when you wake up?’ in support of this programme, which has since been viewed more than 3.5 million times.”
Campaign Asia also acknowledged AIA’s efforts throughout the Covid-19 pandemic, offering enhanced coverage policies, finding new ways to engage more deeply with employees, agents and customers as well as creating informative and valued content such as the film series created with two of AIA’s two long term partners, David Beckham and Tottenham Hotspur. This ground-breaking campaign gained exceptional reach and engagement across the region with 29.8 million views.
Through it all, and with Spencer’s leadership, AIA has been able to remain purposeful, meaningful and relevant across its markets, as the Company continues to help people live Healthier, Longer, Better Lives.