Customer Relationships

Reserved for AIA’s most exclusive customers. Enjoy a host of benefits and superior service as a member of AIA First Class, with a dedicated relationship manager to address your every requirement and tailor made solutions to suite your specific needs, AIA First Class membership guarantees you a superior customer experience.

We strive to go beyond expectations to deliver a unique customer experience. The way we respond to our policyholders are carefully managed to bring customers and their loved ones into focus and enhance our close relationships with policyholders. Real Rewards, our new customer engagement initiative inspires our customers to get the protection for their loved ones without any interruption. The lucky winners are picked out using a specially developed electronic draw system

We have in place several ways to enhance how we meet the needs of our customers. We offer lasting solutions quickly. We measure customer satisfaction regularly and this helps to enhance the relationship we have with our policyholders. We also measure their attitudes for direct customer feedback. Research plays an important role to identify improvements they seek, develop need based products and customer engagement activities to keep a track of emerging needs. All key marketing decisons are supported by research findings and customer insights.