Customer Relationships

Reserved for AIA’s most exclusive customers. Enjoy a host of benefits and superior service as a member of AIA First Class, with a dedicated relationship manager to address your every requirement and tailor made solutions to suite your specific needs, AIA First Class membership guarantees you a superior customer experience.

We strive to go beyond expectations to deliver a unique customer experience. Driven by our purpose of helping people to live healthier, longer, better lives, AIA Insurance is willing to push boundaries and break barriers to provide a new generation of insurance – one that surpasses the traditional ‘you die and we will pay’ model. Instead, the company intends to help its customers to love and appreciate their precious life by supporting their health and wellness journeys with an ecosystem of exclusive wellness partners. 

We have in place several ways to enhance how we meet the needs of our customers. We offer lasting solutions quickly. We measure customer satisfaction regularly and this helps to enhance the relationship we have with our policyholders. We also measure their attitudes for direct customer feedback. Research plays an important role to identify improvements they seek, develop need based products and customer engagement activities to keep a track of emerging needs. All key marketing decisons are supported by research findings and customer insights.