During the annual Poson season in June, approximately one million people embark on a pilgrimage to the sacred city of Anuradhapura. We conduct a unique safety campaign in the district. Dangerous bathing-spots are patrolled by life-saving crews from the Life Saving Association of Sri Lanka, the Sri Lanka Police and the Sri Lanka Navy, facilitated by AIA. As a result of these efforts there has been a total absence of deaths during Poson. This is probably the longest lasting Corporate Social Responsibility project commenced in 1993.