It was memorable day for some of AIA’s Wealth Planners and their families who got a once-in-a-lifetime opportunity to meet, greet and lunch with the Sri Lankan national cricket team.
Armed with their phones, cameras and i-pads, the lucky Wealth Planners and their families were ready to take as many selfies as possible with our national stars, whilst enjoying one-on-one conversations with the players. The kids especially were delighted to get their mini-bats gifted by AIA, signed by their cricketing heroes, making for memorabilia that they will undoubtedly cherish for years to come.
This rare chance for AIA Wealth Planners and their families was made possible as a result of AIA being the Official Insurance Partner of Sri Lanka Cricket. “We are happy to be able to give our agents these unique experiences, because we appreciate the invaluable role they play in our business” said AIA Head of Marketing, Suren Perera. He added, “our current brand campaign ‘get real close’ is all about helping people get closer to those that matter the most to them and in that context it was fitting to give our agents and their families, especially their kids who love cricket, the opportunity to get close to their favourite cricketers and make memories that will last a lifetime.”